“Your Face Is Big Data”: Egor Tsvetkov Photographs Strangers On St. Petersburg Metro, Uses Facial Recognition Software To Prove That Privacy Is Dead

In 2016, Russian photography student Egor Tsvetkov conducted a social experiment — “Your Face Is Big Data” — so as to prove that privacy no longer exists: he photographed complete strangers on the St. Petersburg metro and attempted to track them down on Russian social media site VKontakte using a facial recognition app, FindFace. 

Through the use of FindFace, which is able to trawl through the personal profile pages of tens of millions of users of Russian Facebook rival VKontakte, Tsvetkov found the pages of around 70% of the people whom he snapped. He was able to discover all kinds of personal details about their lives, e.g. relationship status, occupation, hobbies, eating habits, etc.

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