In July 2017, while attending the 14th Factory art gallery in Lincoln Heights, Los Angeles, an unsuspecting female bystander caused $200,000 worth of damage after attempting to take a selfie in front of British-born artist Simon Birch’s latest installment, “Hypercaine”.
As captured by the gallery’s CCTV camera, the woman crouches down to take the selfie and, in calamitous, slapstick fashion, falls backwards, knocks over a display pillar and triggers a domino effect within the exhibition space. In questioning whether the entire thing was in fact a publicity stunt, LA Times reporter Carolina A. Miranda described the incident as a “series of wondrous, over-the-top sets for the perfect selfie”. The artist, Simon Birch, refutes this claim.
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