Toyota Corolla Advert: “Trap”; When Advertising Executives Get It Right

In recognition of the Toyota Corolla having become the world’s best-selling car in 1997, Puerto Rico’s leading advertising agency Badillo Nazca Saatchi & Saatchi unveiled an advertisement which pointed out the car’s reliability. The 30-second video shows two men happening upon a beautiful damsel in distress standing adjacent to a “broken-down” Toyota Corolla at the side of a country lane — the male driver, realising that she drives a Corolla, is quick to hightail it out of there. 

It is only when his male counterpart gives him a confused look that he offers an explanation. “It was a trap. Have you ever seen a Corolla broken-down?”

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