A Spanish Charity Uses Anti-Child Abuse Posters That Are Only Visible To Children

In 2013, the ANAR Foundation (Aid to Children and Adolescents at Risk), a Spanish charity dedicated to the protection of youth, unveiled a campaign of anti-child abuse posters which could only be seen by children under the age of 10. Using lenticular printing, a technology wherein lenticular lenses are used to create printed images with the ability to move/change as the image is viewed from a different perspective (in this case, the child’s perspective), the posters were developed to provide children with the confidence to call a charity helpline in the event that abuse is taking place in their life.

From the child’s point of view, a message on the poster reads: “If somebody hurts you, phone us and we will help you.” A helpline number is provided.