Volkswagen Phaeton Advert: “Isn’t It Beautiful What Hands Can Do?”

The following 1-minute television advert, entitled “Galanty Show”, a term which refers to a story performed through the casting of shadows of miniature figures on a wall or screen, was created for Volkswagen’s Phaeton in the mid-2000s. Directed by Michael Reissinger, the video uses shadow puppetry to demonstrate the notion of hand perfection, shared in this case by both the archaic, albeit spectacular, art form and the car manufacturer’s latest product.

The video, despite its effortless execution, is a great example of the bizarre, seemingly drug-induced ways in which advertising executives attempt to link, through metaphor, the dull inner workings of inanimate objects to beautiful, captivating imagery.

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