Playstation Advert: “Mental Wealth” (Dir. Chris Cunningham)

In 1999, Sony hired Chris Cunningham, a British video artist, to direct a television advert for the Playstation. Cunningham, best known for such music videos as Aphex Twin’s “Come To Daddy” and “Windowlicker” and Björk’s “All Is Full Of Love”, and given only a 1-minute duration with which to work, produced this eerie, unsettling piece of work, which I’m sure will stay firmly in people’s memory.

Cunningham, a visionary of sorts, has never been afraid to push the boundaries when it comes to visual imagery. Björk’s aforementioned video, which Cunningham described as being “like Karma Sutra meets Industrial Robotics”, ultimately won Breakthrough Video and Best Special Effects in a Video at the 2000 MTV Video Music Awards. His work — surreal at times, frightening at times — presents a technological futurism that, through his eyes, is haunting.

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